KEY AREA 2. COMMUNICATION MODES AND STRATEGIES Introduction to digital communication The omnipresence of digital communication in our social, professional, and intimate relationships, within a society invaded by digital, has become an undeniable norm. Digital communication is the umbrella term for various types of interpersonal communication situations (private or public) via email, instant messaging, forums, chats, social networking platforms, etc. What exactly is online communication and why is it becoming very vital to the world as a whole? In simple terms, any communication that takes place on the Internet between individuals and individuals or a group of individuals or between entities with individuals or groups identities is called online communication. Communication can take place in several ways. This can be in the form of text sent to various recipients via email or even using various social media sites such as Facebook, Twitter, and WhatsApp. At the other end of the spectrum, there are also audio and video communications between individuals, between groups and to the world at large. Digital media communication is different from traditional communication in that it is constantly evolving in terms of uses and technologies. As a reminder, all online communication: - is in digital format. All online communication is always in digital format and uses a channel to get from the sender/s to the recipient(s). - is synchronous. All online communication is delivered to the recipient almost instantaneously, in most cases. - is interactive. There is always a high level of interactivity between recipients and senders. - is customizable. The communication process and the way it is exchanged, the form in which it is received and sent are highly customizable considering the specific needs and requirements of the end users. Note that personalization features are becoming one of the most important characteristics and points to remember regarding the various forms of online communication. New technologies have provoked changes and debates throughout our society: ehealth, e-surveillance, e-commerce, e-money, the impact of digital technology on the environment and programmed obsolescence. However, for the time being, humanity is
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